Rubén García
About me

Rubén García

Growth Marketer specialist in AI · GEO Specialist · MBA

I'm a Growth Marketer at a software development company specialized in artificial intelligence. I work between marketing and product: I design acquisition and growth strategies, take part in product decisions and use AI every day to research, experiment and scale what works. I also specialize in GEO: getting brands to show up in the answers of AI search engines.

Why I write

I created GarcAI Strategy because AI is changing marketing faster than most teams can keep up. My goal is to filter the noise: share what really works, with data and sources, and turn it into strategies any startup or marketing team can apply. I'm driven by understanding how businesses grow through evidence, not intuition.

What I specialize in

  • Growth marketing and acquisition strategy
  • GEO and SEO: visibility in AI search
  • Product and applied AI
  • Experimentation and A/B testing
  • Analytics, KPIs and dashboards
  • Go-to-market

Education

  1. 2026 –

    Marketing Analytics & E-commerce

    University of Virginia — Darden School of Business

    Ongoing training in marketing analytics and e-commerce.

  2. 2024 – 2025

    MBA · Marketing in Tech Industries

    Universidad Internacional de La Rioja (UNIR)

    Digital strategy, data-driven decisions and how AI and automation reshape the customer journey and go-to-market.

  3. 2020 – 2024

    BSc in Economics

    Universidad de La Laguna

    Grounding in statistics, quantitative and market analysis to evaluate opportunities with evidence.

Certifications

  • Marketing & AI for Digital Growth (Advanced University Certificate) — UNIR, 2025
  • AI and Automation for Growth Marketing — UDIA, 2025
  • Business Analysis Fundamentals — Microsoft, 2025

My latest articles