Growth
Referral program
By Rubén García · 3 min
A system that rewards users for bringing in other users.
It works best with a double-sided incentive (for inviter and invitee) and when the reward is the product itself, as Dropbox did with free storage.
It works because a recommendation from someone you know builds more trust than advertising. Nielsen has long measured recommendations from acquaintances as the most trusted form of advertising.
The basics are: a clear incentive, the right moment to ask (usually after a positive experience) and a simple, measurable invite flow.
In the EU, incentives and messages must follow consent rules for commercial communications and data protection.
