Creators & content
Media kit
By Rubén García · 3 min
A short document that sums up who a creator is, their audience, their numbers and what they offer brands.
It's a creator's introduction to a brand, usually one or two pages long.
Example: niche, city, platforms, followers, average reach, past collaborations, formats and contact details.
Numbers should come from each platform's own insights and be dated. On Instagram, for example, audience age and country data only appear with more than 100 engaged accounts, and Instagram labels them as estimates.
Also publish a plain-text version on your website, not just a PDF or image. That way a person, a search engine and an AI assistant can all read it.
Watch out: inflating numbers is the costliest mistake. If the brand checks, you lose the deal.
