AI Overviews

They reached 2 billion monthly users in 2025. Several studies (Pew Research, Ahrefs) show they reduce clicks to websites, which is why GEO and being a cited source matter more.

They show up mostly on informational or complex queries. The system blends information from several pages into a paragraph and links to the sources it used, usually in a side panel or below the text.

According to Google, there are no extra technical requirements to appear: the same SEO best practices apply, and pages must be indexed and eligible to show a snippet.

In 2025 Pew Research Center analyzed the real browsing of 900 US adults: when an AI summary appeared, users clicked a result on 8% of visits, versus 15% when it didn't.